SoMiBo

Companion Mobile App

SoMiBo merges behavioral science, supplement management, and personalized digital experiences into a cohesive mobile platform. Through device integration, wellness tracking, and curated insights, the app helps users manage sleep and overall health. The experience is designed to translate scientific principles into actionable routines and maintain engagement through personalized recommendations.

SoMiBo Sleep supplement bottle and app screens framed as biological, behavioral and emotional support

We transformed complex behavioral science and wellness data into an intuitive mobile experience that empowers users to manage sleep and health.

Four SoMiBo app screens for scanning a supplement bottle to set up the companion app

Four SoMiBo onboarding screens asking about goals and sleep schedule to personalize a sleep program

This product pioneers the intersection of mobile technology, wellness tracking, and personalized health guidance.

Four SoMiBo app screens showing a sleep score, daily routine, program progress and a supplement calendar

Two SoMiBo street posters, one reading If you're prone to 3am scrolling, this is for you, beside a Sleep bottle ad

The challenge

Developing personalized wellness journeys integrated with supplements and tracking devices demanded careful mapping of data feedback loops. The challenge was creating meaningful insights and recommendations that felt actionable without overwhelming users, all while adhering to scientific best practices.

Our impact

SoMiBo represents a next-generation approach to sleep and wellness management, combining digital personalization, scientific guidance, and supplement integration. While not yet released, the product sets a precedent for health-focused mobile experiences grounded in behavioral science.