Capitol Crossing sales gallery with a large wall screen showing the U.S. Capitol behind an architectural model of the development

PGP Capitol Crossing

Marketing Suite Touch Screen & Video Wall

Capitol Crossing’s marketing suite lets clients explore the multi-building development through interactive touch screens, a video wall, and physical models. From floor plans to neighborhood context, the experience allows clients to work hand-in-hand with sales teams to find the spaces that fit their needs while immersing them in the story of the development.

Capitol Crossing gallery with a building model on a display table and wall screens showing the site
Interactive screen comparing the square footage of Capitol Crossing's North, Center and South blocks
Interactive timeline of the Capitol Crossing development, from zoning approval onward
Capitol Crossing gallery viewed from the entrance, with the model table centered before a Capitol panorama
 

The suite enables hands-on collaboration with sales teams, improving engagement, speeding decision-making, and showcasing the development effectively.

 

Clients can navigate every floor, view, and feature with clarity, exploring the development in an engaging, interactive way.

Map of downtown Washington, D.C. highlighting Capitol Crossing among nearby neighborhoods and landmarks
Interactive screen showing a rendered Capitol Crossing lobby with selectable material hotspots

The challenge

Translating a complex, multi-building development into an intuitive marketing experience required integrating touch screens, a hero video wall, and physical models. The suite had to allow clients and sales teams to explore floor plans, views, neighborhood context, and multimedia content seamlessly.

Our impact

The immersive suite enabled clear and engaging presentations of Capitol Crossing, combining interactive technology and physical models. Clients and sales teams navigated options efficiently, enhancing engagement, accelerating decision-making, and elevating the overall leasing experience.

Project info

Agency

Union Design

Role

Design Lead

Team

Product Design (1), Engineering (1)

Client

Property Group Partners

Industry

Real Estate

Deliverables

Digital, Spatial, Motion, Strategy, User Research